Examples that your SEO company is NOT working

The following are examples of an SEO company not properly doing its job.

Examples that your SEO company is working

A great SEO company will show you evidence that they’re working on your SEO by providing the following:

Measuring your SEO results

Tracking your organic results is helpful in figuring out if your SEO tactics are working. There are multiples ways and platforms to measure SEO success, some of them are:

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics can:

• Monitor the organic traffic channel/source
• Track keyword rankings using queries
• Monitor traffic referral sources
• Measure engagement on your website (bounce rate, time spent on site, etc.)

SEMrush

SEMrush is software that helps companies run digital marketing methods, like SEO campaigns. This platform lets you:

• Check on organic traffic
• See keyword rankings
• Monitor website authority
• Analyze backlinks
• and much more

Reports and other internal insights

Measure how your website leads, sales, email sign-ups, or other conversions have changed over time since hiring your SEO company. Lastly, you can analyze reporting done by your SEO agency.

Last thoughts

Hopefully, this article was of use in pointing out if your SEO company is doing the work and your investment is being put to good use. But like any marketing tactic, if you don’t have the SEO expertise or time to conduct an audit on your SEO agency you are more than welcome to use our SEO company auditing service.

These are the 10 ways to grow website traffic

1. Include and optimize H1 tags
2. Create and update a sitemap
3. Fix broken images
4. Optimize images with alt attributes
5. Increase page load speed
6. Increase your word count
7. Optimize meta descriptions
8. Optimize title tags
9. Update internal and external broken links
10. Use internal links

These are 10 methods we used and common practices to have to achieve better ranking results from Google. The results may be small at first but doing all these things will help to get more traffic to your site in the long run.

Include and optimize H1 tags

H1 tags are helpful for search engines they may place a website lower if none are present. When creating an H1 tag, try to not use multiple H1 tags on the same page and use relevant keywords in the headings.

According to Fresh Chalk, 25% of small business websites don’t have an H1 tag.

Create and update a sitemap

Having a sitemap up to date is helpful for search engines for visibility and navigation but it also tells search engines that your pages are updated with new content if any change were made. Try to update your sitemap regularly whenever a page has been changed, deleted, or created. You can create a free sitemap using XML-Sitemaps.

According to Fresh Chalk, only 73% of small business websites have sitemaps.

Fix broken images

Having a broken image can tell search engines that your page may be low quality and may offer a poor user experience. Regularly audit your site for broken images.

According to IMPACT, images are returned for 27.9% of search queries on Google.

Optimize images with alt attributes

Alt attributes make it possible to enter an alternative description in the HTML code for every image on a website. Always be descriptive, do not start with “image of” and use keywords if applicable. You can easily create alt attributes in WordPress by going to Media, clicking an image, and adding your desired text therein the appropriate field.

People who are visually impaired may use screen readers and sometimes rely on alt attributes for descriptions of an image.

Optimize title tags

Title tags are one of the important SEO practices. It helps understand users what your page is about. Use keywords in the title tag, try to keep it under 70 characters, don’t use the same tag for other pages, and always use the site title at the end of the tag.

36% of search engine optimizers think the title tag is the most important SEO element, noted by databox.

What we can do

This is not a comprehensive list for growing website traffic, but they are some of the most important factors and relatively easy to fix. Of course, even if they are easier to manage, individuals or businesses with more than 100 web pages, may have trouble with this. Optimizing a website takes time and research, but that effort can be put somewhere else to use. webpopular.net includes all of these and more to drive traffic, our search engine optimization services help fix issues with websites so they can rank higher in search engine results. Please contact us to see how we can help to grow your website’s traffic.

Tips on getting more organic traffic, have better SEO!

Each website is different but generally, the following tips are essential in having better SEO which will result in better organic traffic to your website.

• Fix website issues (maintenance)
• Use target keywords throughout your site
• Measure what you implement

How should I find website issues?

Some issues can be easily spotted while others are more difficult. SEMrush is a great tool to find urgent and prominent issues. Start focusing on urgent issues like updating your sitemap, fixing non-secure pages, or updating broken internal links. Here we used SEMrush to analyze and pinpoint what needs to be addressed or else our organic traffic will be impacted negatively.

What keywords should I use?

I wish we could tell you what exact keywords to use, but it entirely depends on what kind of business you are, the industry, and what people are searching for. A way to get an idea of what keywords to use is to search on Google to see what your competitors are using. Look at the top search results and see which keywords are prominent and use those if you feel they fit your website. Since those competitors are listed at the top, chances are if you use similar keywords you will get more organic traffic.

Another helpful method we use used for finding our client’s keywords is using WordStreams’ free keyword tool. You’re able to search up a keyword or a competitor’s URL and it gives you a list of keywords that people are searching up.

What should I measure?

Measure how your keywords are ranking as well as any other issues that might pop up from month to month. Like mentioned before, SEMrush is really helpful in showing valuable insights to see if your strategy is working. Google Analytics is also useful to see if any changes in organic traffic have occurred to your website.

Conclusion

Hopefully, this guide was helpful in giving you an idea of growing your organic traffic towards your website. Search engine optimization is essential to stay on top of your competition and make sure your website is visible to a potential audience. Webpopular.net offers SEO services so you don’t worry about time, effort, and marketing know-how. We take the stress off you, visit our search engine optimization page to learn more about our services.

Background

The positive impact on this website was due to various search engine optimization strategies. The better the SEO, the higher chance a site will be on Google’s top search results.

So how do I increase website traffic?

There are various ways to increase website traffic and improve rankings, such as:

• Update content with new information and target keywords
• Fix broken links
• Make sure title tags aren’t too long
• Create meta descriptions with target keywords
• Address slow site speed
• Update sitemap
• Create meaningful alt attributes for images
• Add relevant internal links throughout your site

This isn’t a complete list of  “to-dos” but these were issues that needed to be addressed on the client’s site. This is also a long-term process and desired results typically appear between 6 to 12 months. The longer you invest in SEO the better the results will be.

Here is an example of a prominent issue, meta descriptions. A good meta description has target keywords and makes use of the character limit. While a bad one is left blank. SERPsim is a handy tool for checking meta descriptions.

Bad meta description

Good meta description

How do I find issues on my website?

You may find website issues by using paid audit tools such as MOZ Pro, SEOptimer, or SEMrush.

Alternatively, a free long-term solution would be to check the entire site and see where you can spot opportunities to better your SEO. Checking links, spot misspellings, update content, etc.

Here is a screenshot from SEMrush.

Are there faster ways to increase website traffic?

Yes of course! Organic reach takes time, patience, and research to achieve desired results. Alternatively, you could go the paid route. You can invest in advertising to promote your website, product, or service. Once you have thought out your campaign, have a target market, a great message, realistic objective, and platform of choice, you then can start promoting your website and will see results faster.

Below is an example of a Facebook ad promoting our search engine optimization services.

Conclusion

Hopefully, this blog post was insightful and helpful in your decision making for better search engine optimization. Nevertheless, if you don’t have the time or the skill required to improve your website’s SEO we are here to help. Visit our search engine optimization services page or contact us to see if we are the right fit for you.

What is ROI for Online marketing?

Return on investment in online marketing consists of both organic and paid. For organic marketing, the only thing you are investing is time and effort while in paid marketing money is invested.

An example of organic marketing, certain keywords can show your site on the search results.

An example of paid marketing, a Facebook ad to promote our SEO services.

Did you know that 53% of paid clicks are made on mobile devices and 60% of mobile users are very likely to click on the first two or three search results?

What online marketing strategy should I use to advertise my business?

Each business is unique and works in a remarkable space, so there is no correct answer. Hence, your business goals, spending plan, and time requirements will have an essential influence toward the path you take.

…Let’s do a quick review of some of the most popular digital marketing strategies around today so that we can pick the best from them…Let’s read here:

Paid Advertising or sponsored links from Google AdWords

The method used by Google AdWords to charge business owners is built on the Pay Per Click (PPC) principle. That means that each time someone clicks your ad, you’re charged. Well-known search terms are costlier to buy than those that are less prominent, and the rate you are charged per click is subject to your market and where you’d like to rank. For instance, an organization paying $0.20/click will probably not rank over an organization paying $0.30/click unless the quality of their ad is significantly better. That’s just how the system works.

For the best results, use long tail search terms for your paid advertising campaign. Most of the time, its costly well-known search terms may not be effective in getting the results you desire.

The greatest benefit of PPC is that you can control which terms your site will be listed for. This is particularly useful when you’re attempting to figure out which catchphrase or keywords term yields the best outcomes. By using Google’s AdWords management tool, you can without much of a stretch see which catchphrases or keywords are generating leads the most.

The pay per click on a Google search advert can change wildly depending on the kind of industry you’re in, once in a while up to $50 or more per click. In addition, you’re not “building value” with a paid advertising effort, regardless of what platform you’re on; it is quite similar to paying rent. When making a decision to put a stop to paid advertisements, in that very instant the services get turned off and the only lasting equity you get from it is the returns you got while the promotions were active.

AdWords is an extraordinary method to advance your listing to the highest point of the pile. In any case, it comes at a cost, and if it is not overseen effectively, that cost can deplete the budgeted funds for your online marketing endeavors rapidly.

Content Marketing and SEO

Different from paid advertising techniques, it’s actually doable to begin in content marketing and SEO without cash commitment. In any case, if you need to promote your technique to a significant height, it will take huge time, cash or both.

The best merit to having a solid organic SEO ranking is that organic ranking, in general, is more trusted than the sponsored links. The importance of organic ranking cannot be overemphasized – Statistics demonstrate that a high organic ranking pulls in half more click-through than the best AdWords listing.

As you start out, your outcomes will drive you to want more, but the true strength of content marketing and SEO is their capacity to yield exponential results over time; as opposed to getting linear outcomes when you use paid advertising.

The amazing thing about content marketing is that every new content can have a tremendous impact on the number of credible leads your site generates.

In view of this, most organizations understand the value of investment, since they recognize that higher organic rankings imply higher returns on investments.

Drawing a line between Paid Advertising and its SEO counterpart

Now that you have a clear picture of how paid advertising and SEO can affect your marketing strategy, let’s dive deeper into paid advertising vs seo:

• AdWords advertisements are on only Google sites and websites that use Google AdSense, but SEO strategies are appropriate for all search engines
• You have to pay for AdWords traffic while SEO traffic come at no cost per lead.
• AdWords advertisements can show up immediately as the first and last search results on Google, however with SEO a larger investment of time and patience is needed to get the best rankings in the search engine results pages or SERPs.
• Traffic stops when you halt Your AdWords ad or campaign, but that is not the case with SEO – it is more long term.
• Successful AdWords campaigns require specific landing page content for those keywords which increases upfront costs while SEO’s investment is just time spent.

Social media Marketing

Social media marketing is another online marketing platform that offers amazing opportunities to business owners that want to get their services out there. Contingent upon the size of your goals, your social media marketing campaign could cost significant cash monthly.

The equity generated through this channel is very difficult to quantify compared to the outcomes you’ll get from SEO or paid advertising. You can gauge commitment, traffic, and lead conversion, yet it’s difficult to precisely evaluate the true worth of the image that your brand has created. A great deal of social media marketing is advertising to your current clientele except for when you are using sponsored advertisements. Products do best with social media marketing.

Email Marketing

Email marketing is an astounding online marketing strategy that generates high ROI. This is one of the cheapest marketing strategies employed for online marketing campaigns. This is because of the ease of making a rundown and conveying messages; it won’t cost you much for time or cash. There’s also something of a development factor, as the worth of your email marketing campaigns will increment with the measure of your list. In any case, for email marketing to be effective, it needs to answer to various other interrelated techniques – and the exertion it takes to build the list can be very tasking.

Who should I advertise to?

That depends on who your ideal customer is, and you should already have that in mind. If not, that’s okay, it will just require a little bit of research to see what kind of customers are attracted to your business and what you are trying to achieve. For example, if you’re an online specialty coffee bean store you might want to target coffee enthusiasts, people that like to cook, and people that like hot drinks.

How do I measure my marketing efforts?

To measure if you are doing SEO correctly you can use free audit tools such as the one, we offer on our search engine optimization services page. For paid software, you may use SEMrush, one of our personal favorites. These tools will help you measure for issues on your website and suggestions that are needed to make sure your domain is ranking high on Google’s search results.

As for paid types of advertising, there are many ways to evaluate how they are doing, many of them have built-in metrics to see if they are performing the way as intended.

Conclusion

Every online marketing technique listed above will generate returns on investment, but if you are interested in immediate results, then you should consider paid advertising. If you can be patient with your results, search engine optimization marketing offers the most ROI for the long term.

Needing to choose the one, the best return on investment for online marketing is search engine optimization because of its wide scope of impact, more-permanent value, and its unrivaled capacity for accumulating returns. It is simply the best way to spend your marketing resources. Therefore, we offer search engine optimization services, our strategies are custom-tailored to you and your goal.

Have questions about ROI? Contact us and tell us how we can help!