These are the 10 ways to grow website traffic

1. Include and optimize H1 tags
2. Create and update a sitemap
3. Fix broken images
4. Optimize images with alt attributes
5. Increase page load speed
6. Increase your word count
7. Optimize meta descriptions
8. Optimize title tags
9. Update internal and external broken links
10. Use internal links

These are 10 methods we used and common practices to have to achieve better ranking results from Google. The results may be small at first but doing all these things will help to get more traffic to your site in the long run.

Include and optimize H1 tags

H1 tags are helpful for search engines they may place a website lower if none are present. When creating an H1 tag, try to not use multiple H1 tags on the same page and use relevant keywords in the headings.

According to Fresh Chalk, 25% of small business websites don’t have an H1 tag.

Create and update a sitemap

Having a sitemap up to date is helpful for search engines for visibility and navigation but it also tells search engines that your pages are updated with new content if any change were made. Try to update your sitemap regularly whenever a page has been changed, deleted, or created. You can create a free sitemap using XML-Sitemaps.

According to Fresh Chalk, only 73% of small business websites have sitemaps.

Fix broken images

Having a broken image can tell search engines that your page may be low quality and may offer a poor user experience. Regularly audit your site for broken images.

According to IMPACT, images are returned for 27.9% of search queries on Google.

Optimize images with alt attributes

Alt attributes make it possible to enter an alternative description in the HTML code for every image on a website. Always be descriptive, do not start with “image of” and use keywords if applicable. You can easily create alt attributes in WordPress by going to Media, clicking an image, and adding your desired text therein the appropriate field.

People who are visually impaired may use screen readers and sometimes rely on alt attributes for descriptions of an image.

Optimize title tags

Title tags are one of the important SEO practices. It helps understand users what your page is about. Use keywords in the title tag, try to keep it under 70 characters, don’t use the same tag for other pages, and always use the site title at the end of the tag.

36% of search engine optimizers think the title tag is the most important SEO element, noted by databox.

What we can do

This is not a comprehensive list for growing website traffic, but they are some of the most important factors and relatively easy to fix. Of course, even if they are easier to manage, individuals or businesses with more than 100 web pages, may have trouble with this. Optimizing a website takes time and research, but that effort can be put somewhere else to use. webpopular.net includes all of these and more to drive traffic, our search engine optimization services help fix issues with websites so they can rank higher in search engine results. Please contact us to see how we can help to grow your website’s traffic.

Tips on getting more organic traffic, have better SEO!

Each website is different but generally, the following tips are essential in having better SEO which will result in better organic traffic to your website.

• Fix website issues (maintenance)
• Use target keywords throughout your site
• Measure what you implement

How should I find website issues?

Some issues can be easily spotted while others are more difficult. SEMrush is a great tool to find urgent and prominent issues. Start focusing on urgent issues like updating your sitemap, fixing non-secure pages, or updating broken internal links. Here we used SEMrush to analyze and pinpoint what needs to be addressed or else our organic traffic will be impacted negatively.

What keywords should I use?

I wish we could tell you what exact keywords to use, but it entirely depends on what kind of business you are, the industry, and what people are searching for. A way to get an idea of what keywords to use is to search on Google to see what your competitors are using. Look at the top search results and see which keywords are prominent and use those if you feel they fit your website. Since those competitors are listed at the top, chances are if you use similar keywords you will get more organic traffic.

Another helpful method we use used for finding our client’s keywords is using WordStreams’ free keyword tool. You’re able to search up a keyword or a competitor’s URL and it gives you a list of keywords that people are searching up.

What should I measure?

Measure how your keywords are ranking as well as any other issues that might pop up from month to month. Like mentioned before, SEMrush is really helpful in showing valuable insights to see if your strategy is working. Google Analytics is also useful to see if any changes in organic traffic have occurred to your website.

Conclusion

Hopefully, this guide was helpful in giving you an idea of growing your organic traffic towards your website. Search engine optimization is essential to stay on top of your competition and make sure your website is visible to a potential audience. Webpopular.net offers SEO services so you don’t worry about time, effort, and marketing know-how. We take the stress off you, visit our search engine optimization page to learn more about our services.

Background

The positive impact on this website was due to various search engine optimization strategies. The better the SEO, the higher chance a site will be on Google’s top search results.

So how do I increase website traffic?

There are various ways to increase website traffic and improve rankings, such as:

• Update content with new information and target keywords
• Fix broken links
• Make sure title tags aren’t too long
• Create meta descriptions with target keywords
• Address slow site speed
• Update sitemap
• Create meaningful alt attributes for images
• Add relevant internal links throughout your site

This isn’t a complete list of  “to-dos” but these were issues that needed to be addressed on the client’s site. This is also a long-term process and desired results typically appear between 6 to 12 months. The longer you invest in SEO the better the results will be.

Here is an example of a prominent issue, meta descriptions. A good meta description has target keywords and makes use of the character limit. While a bad one is left blank. SERPsim is a handy tool for checking meta descriptions.

Bad meta description

Good meta description

How do I find issues on my website?

You may find website issues by using paid audit tools such as MOZ Pro, SEOptimer, or SEMrush.

Alternatively, a free long-term solution would be to check the entire site and see where you can spot opportunities to better your SEO. Checking links, spot misspellings, update content, etc.

Here is a screenshot from SEMrush.

Are there faster ways to increase website traffic?

Yes of course! Organic reach takes time, patience, and research to achieve desired results. Alternatively, you could go the paid route. You can invest in advertising to promote your website, product, or service. Once you have thought out your campaign, have a target market, a great message, realistic objective, and platform of choice, you then can start promoting your website and will see results faster.

Below is an example of a Facebook ad promoting our search engine optimization services.

Conclusion

Hopefully, this blog post was insightful and helpful in your decision making for better search engine optimization. Nevertheless, if you don’t have the time or the skill required to improve your website’s SEO we are here to help. Visit our search engine optimization services page or contact us to see if we are the right fit for you.