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How to add analytics to your website using GA4

A webpopular.net

article by: Ismael Lozano| Search Engine Optimization| 0 comments| 10 August, 2021| 0

Create an account

Your first step is to set up an Analytics account unless you already have one. Skip to Create a GA4 property unless you want to create a separate account for this website. For example, you might want to create another account if this website belongs to a separate business.

1st

In Admin, in the ACCOUNT column, click Create Account.

ga4 admin

2nd

Provide an account name. Configure the data-sharing settings to control which data you share with Google.

3rd

Click Next to add the first property to the account.

ga4 account

Create a GA4 property

1st

Enter a name for the property (e.g. “My Business, Inc website”) and select the reporting time zone and currency. If a visitor comes to your website on a Tuesday in their time zone, but it’s Monday in your time zone, the visit is recorded as having occurred on Monday.

ga4 property

2nd

Click Next. Select your industry category and business size.

3rd

Click Create and accept the Analytics Terms of Service and the Data Processing Amendment.

ga4 details

Adding a data stream

1st

Click Admin.

2nd

Look at the ACCOUNT column to make sure that you have your desired account selected

3rd

Look at the PROPERTY column to make sure that you have your desired property selected.

4th

Under PROPERTY, click Data Streams > Add stream.

5th

Click on Web.

ga4 data stream

6th

Enter the URL of your primary website, e.g., “example.com”, and a Stream name, e.g. “Example, Inc. (webstream)”.

7th

You have the option to enable or disable enhanced measurement. Enhanced measurement automatically collects page views and other events. Once the data stream has been created, you can always go back and individually disable the enhanced measurement events you don’t want to collect.

8th

Click Create stream.

ga4 data stream

Set up data collection

1st

Click Admin.

2nd

In the PROPERTY column, check that you have your new Google Analytics 4 property selected, then click Data Streams, then Web. Click the data stream.

ga4 add a stream web

3rd

Under Tagging Instructions, click Add new on-page tag and look for “Global Site Tag (gtag.js)”. Your Analytics page tag is the entire section of code that appears, beginning with:
<!-- Global Site Tag (gtag.js) - Google Analytics -->
and ending with
</script>

ga4 code

4th

Copy and paste your entire Analytics page tag immediately after the <head> on each page of your website.

It may take up to 30 minutes for data collection to start. You can then use the Realtime report to verify that you’re receiving data.

How-to

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