Ranking on the first page of Google isn’t luck — it’s strategy. At webpopular, we integrate SEO best practices into every stage of the design process, so your site starts climbing from day one. In this post, we’ll walk you through the exact on-page and technical SEO steps we take to help our clients achieve and maintain top search rankings.
Too many websites are built without considering search engine optimization until after launch. That’s like opening a store in the middle of nowhere and hoping customers magically find it. We design with SEO baked in from the beginning — so your website is visible to the people who are already searching for what you offer.
1. Strategic Keyword Research
Before we design a single page, we identify the exact terms your potential customers are typing into Google.
Our approach:
- Use keyword tools to find high-volume, low-competition phrases
- Target local keywords if your business serves a specific area
- Map keywords to specific pages for maximum relevance
2. Optimized Site Structure
Your site’s layout and navigation directly impact how search engines crawl and rank your pages.
Our approach:
- Create a logical hierarchy that’s easy for users and Google to understand
- Keep important pages within 2–3 clicks from the homepage
- Use keyword-rich URLs that describe each page’s content
3. SEO-Friendly Content
Quality content isn’t just for readers — it tells search engines exactly what your business does and why you’re relevant.
Our approach:
- Write engaging copy with keywords naturally woven in
- Use headings (H1, H2, H3) to organize topics clearly
- Include internal links to guide visitors (and Google) through your site
4. Technical SEO Setup
The back-end of your site plays a huge role in how well it ranks.
Our approach:
- Optimize page speed with compressed images and efficient code
- Make your site mobile-friendly for all devices
- Submit XML sitemaps and set up proper indexing rules
- Implement SSL certificates for secure browsing (HTTPS)
5. Local SEO Enhancements
For location-based businesses, local search visibility is key.
Our approach:
- Add your business name, address, and phone number consistently across your site
- Embed Google Maps on contact or location pages
- Create location-specific landing pages for each service area
6. Ongoing SEO Support
SEO isn’t a “set it and forget it” task. Search trends, algorithms, and competition change over time.
Our approach:
- Monitor keyword rankings and site performance
- Add fresh blog content to target new opportunities
- Adjust strategy based on analytics and market changes
The Result
By integrating SEO into the foundation of your website, you’re not starting from zero — you’re starting ahead. The result? Faster rankings, more qualified traffic, and a site that continues to bring in leads long after launch.