What is search engine optimization (SEO)?
Search Engine Optimization (SEO) is the process of improving a website’s ranking in search engine results pages (SERPs) for specific keywords or phrases. It involves using a variety of techniques such as keyword research, content optimization, on-page optimization, link building, and more, to increase the organic, or non-paid, traffic to a website from search engines like Google, Bing, Yahoo, etc. The goal of SEO is to make a website more easily discoverable by search engines and users, thereby improving its online visibility and attracting more traffic. SEO is a constantly evolving field and requires a deep understanding of how search engines work to achieve the best results.