Search Engine Optimization

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SEO shows potential customers that you are relevant

You have a beautifully designed website with all the bells and whistles. In addition, it’s colorful, mobile friendly and its web speed is state-of-the-art, but your website is nowhere to be found. Search Engine Optimization or SEO is the solution.

Search engines go out and scour the web to find pages and then index them in their internal catalogs. It is similar to the index in the back of a book when you are searching for a certain topic within that book. Only instead of being in a book, this is on the web or in the cloud. Google uses content and many other factors to determine if your business is relevant for the users search term.

SEO is important for your business’ success

Everyone knows it’s important to appear on the first page of Google. Google has approximately 90% of all searches and 75% of people never go to page 2.

Google’s search engine algorithm uses over 200 ranking factors to determine what gets ranked at the top of it’s page. It’s almost impossible to do alone and that’s where we come in! webpopular.net focuses your custom SEO strategy on first page Google results.

webpopular employee explaining search engine optimization results

Have questions about SEO? Contact us and tell us how we can help!

webpopular.net offers expert search engine optimization consultation

We are a search engine optimization company that offers expert advice, guidance, and recommendations that help businesses search engine optimization. webpopular.net uses its experience to analyze, review, and improve your websites to increase traffic, leads and sales. If you hired us, we would provide you with:

Customized search engine optimization strategy specific to the needs of your business.
Fixes to issues that affect a site’s health and ranking.
Over 13 years of experience as leaders in the industry.
Search engine optimization consultation with an all-encompassing analysis of your company, industry, competitors, content creation, keyword development and latest strategies for your business’ results.

That makes us different from other SEO companies. Whether it be a large business or a startup, we would like to increase your website’s visibility in search results.

Check Your Website’s SEO Results

Submit the required details below and receive an SEO report to your email at no cost.

Site audit details

The audit report will show you the technical details of your website. From large to minor issues, this audit will highlight discrepancies where you can improve on. Therefore, fixing, updating, and taking care of issues should be routine. It is recommended to audit your website for SEO opportunities 2 to 4 times a year, for large businesses and once a year for smaller organizations. Preferably it would be beneficial to audit your website more often in the year to catch any new issues that may pop up.

You can find out more about free audits specifically for content SEO, technical SEO, enterprise SEO, and WordPress SEO.

SEO is a long-term process, by doing improvements over time the more search engines will rank your website better and will move you closer to the first search results page. Therefore, this takes commitment and proven strategies to keep up with competitors in your industry.

webpopular.net SEO Strategies

These are the webpopular.net methods to improve your website’s SEO.

Keywords

Keywords are a huge part of SEO success. It’s extremely important to know how people search and what they search. webpopular.net keyword strategy focuses on search-friendly sites for humans and search engines alike through:

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Keyword research & analysis

Keyword mapping

Prioritize keyword target strategy

Keyword discovery

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Content

New, old, or recycled! Content can make or break your SEO strategy. Content is the foundation of how Google knows if your business is relevant. webpopular.net content and copywriting strategy include:

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Content consultation

SEO copywriting

Content development

Content editing

Identify content gaps

Content readability

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Links

Links are a critical part of your site’s health, whether it’s a link on your own site or from another website. Quality links mean quality traffic & quality traffic means quality customers. webpopular.net link strategy includes:

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We eliminate broken links

Earn natural & relevant links

Peruse quality backlinks from a site with authority

Compare backlink profiles

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Marketing Objectives

Clear, concise marketing strategies are key to a successful SEO project. Consequently, we are here to help you create a strategic plan that is measurable, realistic, and achievable:

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We identify your industry competitive position

Define your business niche

Establish brand awareness objectives

Analyze your business competitive advantages

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Market Research

Market research provides valuable insight into the needs of your customers & industry. Research is a key aspect to SEO success:

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We perform a thorough Industry analysis

In-depth Competitor Analysis

Site & Server Analysis

Deliver a comprehensive analysis report of our findings

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SEO Audit

Unsure why your website isn’t ranking? A comprehensive SEO audit is the best place to start. We provide an all-encompassing SEO audit that will help create a strategy that will succeed:

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We examine, test, & diagnose website visibility issues

Check your google indexing status

Conduct an all-inclusive website content inventory

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Mobile

We aid in mobile testing to ensure all content is visibly pleasing on any device through responsive web design:

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Achieve higher mobile search results

Optimize content for Google mobile-first index

Focus on top ranking for voice search on mobile devices

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Security

We are proactive and reactive when it comes to your website security. Here are a few items we focus on to keep your site protected:

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Prepare secure logins & strong passwords

Facilitate regular website backups

Identify aspects of your site that may leave you vulnerable

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Analytics & Reporting

Without a good tracking system, how would you know where you are doing well and where you can improve? We provide full diagnostics, check out some of our services:

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Monthly SEO reports

Monitor keyword ranking changes

Track your highest traffic landing pages

Identify traffic trends, linking domains, and incoming links acquired

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Social Media Strategy & Content Distribution

Content can help you in more places than just your website, it’s important to utilize social media to its fullest. Promotion of your content is just as important as what’s written in it:

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We support social media content

Email marketing

Blogger outreach

Industry influencer networking

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Web Hosting & Domain Recommendations

Web hosting is a critical part of making your site accessible to the World Wide web. See what we can do to expand and improve your reach:

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Review web hosting company

Inspect domain renewal date

Investigate domain registrar for quality issues

We ensure all clients are in full control & understand their web domain status

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Quality Control & Quality Assurance

Our focus is on reviewing the quality of all factors involving your SEO strategy that grows traffic and increases ROI:

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We identify obstacles that could negatively impact SEO

Eliminate technical SEO errors

Repair broken links

Help with google penalty recovery

Remove web spam

Ensure indexable content

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Case Studies

From current clients here are some SEO successes.

How we increased web traffic for Core Safety with SEO

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Past insights

These case studies show what it takes to achieve realistic results by utilizing search engine optimization. As highlighted in these case studies, we use various techniques and analyses to stay competitive in each client’s respective industries. With that said, case studies also give us an opportunity to reflect on our process and improve on our marketing methods.

Aside from case studies we also run blog posts on various topics, such as how-tos, lists of resources, and more to help improve your SEO.

SEO Statistics

Here is more data on SEO, highlighting why it is detrimental for any business to focus on local SEO, mobile, link building, etc.

75% of SEO is off-page and 25% is on-page¹²
Page titles are the most important on-page element after content¹³
68% of all trackable website traffic is sourced from Organic and Paid Search⁵
61% of B2B marketers stated that SEO and organic traffic generate more leads than any other marketing initiative¹⁴
The average first-page result on Google consists of 1,447 words²
70-80% of people ignore paid search results, choosing to only click on organic search results²
Bounce rates increase by 103% if your website takes 2 seconds extra to load²
By 2025, nearly 73% of internet users will access the internet solely via mobile devices⁶
40% of people search only on a smartphone³
Searches including the terms “Where to buy” and “near me” have increased by 200% since 2017³
8% of queries are phrased as questions¹⁸
By 2020, 30% of web browsing will be screenless¹⁰
SEO leads have a 14% close rate¹⁵
Organic search drives 51% of traffic²⁰
55% of pages don’t have a single backlink¹
Updating and republishing old blog posts with new content and images can increase organic traffic by as much as 106%¹⁶

Images are returned for 27% of search queries on Google¹⁹
Video is 50x more likely to get organic ranking than plain text results²²
80% of major purchases start with online research, even if the purchase itself happens in a store⁸
25% of small business websites don’t have an H1 tag⁹
After searching on a smartphone for something nearby, 76% of people end up visiting the business within 1 day¹¹
28% of local searches result in a purchase¹¹
On average, long content receives 77% more backlinks than short articles⁴
Companies who engage in blogging receive 97% more backlinks to their site¹⁷
The top item people use voice search for is to find deals, promos, and sales²³
42% of SEOs spend equal time building internal links as they do external links⁷
Google’s search algorithm uses more than 200 factors to rank websites³
High-quality content and link building are the two most important signals used by Google to rank your website for search²¹

Resources

databox 38 SEO Statistics You Need to Know for Increasing Your Search Rankings
Fierceretail 80% of major purchases start online, end in-store
FreshChalk 150k Small Business Website Teardown 2019
Gartner Gartner Predicts a Virtual World of Exponential Change
Google How Mobile Search Connects Consumers to Stores
HubSpot Learning SEO From The Experts

Moz MozCast
Search Engine Land Study: Organic Search Drives 51% Of Traffic, Social Only 5%
Search Engine Watch Google reveals its three most important ranking signals
SEOinc 2020 SEO Stats for YouTube & Video Marketing
SocialMediaToday 106 Fascinating Voice Search Facts [Infographic]

Frequently Asked Questions About SEO

What does an SEO report look like?

An SEO report gives you a report on how well your website ranks in the following categories: SEO, Usability, Performance, Social, and Security.

How much does SEO cost?

The search engine optimization cost varies from client to client and includes a multitude of variables that could influence the price, like the end goal, the size of the project, industry, and much more.

Can I just do SEO myself?

You can do SEO on your own, but that takes time and effort to research, the marketing know-how, and the capability to implement your SEO strategies. Conveniently we also have articles on improving your website’s SEO like creating a sitemap and ROI for online marketing.

However, if you don’t have the time or knowledge to do so, then this where we, the SEO experts, would come in.

Do you do more than just SEO?

Yes! webpopular.net offers a variety of services, not just search engine optimization, such as web design, development, maintenance, and web hosting.

Do you offer SEO services only in Fort Worth, TX?

No! That is to say, we are based in Fort Worth but we offer search engine optimization services to all businesses in the United States, big or small.

How long does SEO take?

We are always finding ways to improve SEO. As a result, it’s an ever-changing process, so because of that, we have metrics that will measure the performance of our strategies to see if they need any adjustments.

How long will it take to see results?

Generally, it takes about 6 to 12 months to see SEO results, but this depends on what type of SEO efforts are implemented in the first place as well as strategies that are being used afterward.

We have metrics that help us track to see if our marketing strategies are performing as expected or not. Naturally the more we keep improving your website’s SEO the more your site will improve in ranking in the search results.

How do I get started?

Easy! Use our contact form below, email us at bbass@webpopular.net or give us a call at 214-282-3530.

In conclusion

We are here to help, as an SEO agency and marketing company we want your business to grow, your firm deserves success. Our search engine optimization services are available to bring more traffic to your website. Certainly, a Google ad can easily achieve your objective but SEO is worth more than a pay-per-click advertisement. We want you to achieve better ranking results in search engines. Better search results can bring in more users to your website which can become leads, inform the reader with your content, or can drive them to purchase a product or service from you. Contact us today to see how we can help.

Search Engine Optimization

SEO shows potential customers that you are relevant

SEO is important for your business’ success

Have questions about SEO? Contact us and tell us how we can help!

webpopular.net offers expert search engine optimization consultation

Check Your Website’s SEO Results

Site audit details

webpopular.net SEO Strategies

Keywords

Content

Links

Marketing Objectives

Market Research

SEO Audit

Mobile

Security

Analytics & Reporting

Social Media Strategy & Content Distribution

Web Hosting & Domain Recommendations

Quality Control & Quality Assurance

Case Studies

How we increased web traffic for Core Safety with SEO

How do you tell if your SEO company is working?

How to add analytics to your website using GA4

Past insights

SEO Statistics

Resources

Frequently Asked Questions About SEO

What does an SEO report look like?

How much does SEO cost?

Can I just do SEO myself?

Do you do more than just SEO?

Do you offer SEO services only in Fort Worth, TX?

How long does SEO take?

How long will it take to see results?

How do I get started?

In conclusion

Get your questions answered:

Phone: 214-282-3530

Email: bbass@webpopular.net

Based in Northlake, TX. Servicing the United States.

We are webpopular.net

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