SEO shows potential customers that you are relevant
You have a beautifully designed website with all the bells and whistles. In addition, it’s colorful, mobile friendly and its web speed is state-of-the-art, but your website is nowhere to be found. Search Engine Optimization or SEO is the solution.
Search engines go out and scour the web to find pages and then index them in their internal catalogs. It is similar to the index in the back of a book when you are searching for a certain topic within that book. Only instead of being in a book, this is on the web or in the cloud. Google uses content and many other factors to determine if your business is relevant for the users search term.