We are so glad we found Brandon for our glass installation business. He got our website up and running and it looks amazing! He has helped us get started on blogging and updating our website. We conti…
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BRANDING
Branding Built to Grow Your Business
Your brand should make the business easy to recognize. The logo, the colors, the words, and the materials should agree everywhere a customer sees you.
webpopular develops the identity your business uses in public. The work covers positioning, the logo, color, typography, voice, and the guidelines for using them.
We build brands for companies that are launching and for companies whose current look no longer matches the business.
You review the direction before it is finished, so the identity that goes public is one you can stand behind.
FOUNDATION
A Brand Works When People Can Tell It Is You
People decide quickly whether a business looks established. A clear identity gives them a name, a mark, and a way of speaking they can remember.
That is why the work covers the idea behind the brand and the pieces people actually see: the logo, the colors, the type, and the words on the website, social posts, email, and other materials.
Is Your Brand Helping Your Business?
A logo can exist and still leave the business hard to place.
Hard to Recognize
When the mark, the colors, and the message blend in, people have little to remember. We build a look and a voice that belong to this business.
A Different Look in Every Place
The website, the social profile, and the email should look like the same company. We set the pieces so they can be used together.
Words That Drift From the Visuals
A strong mark still needs language that matches it. We write the positioning and the voice alongside the design.
An Identity Built for an Earlier Business
Services change, and the audience can change with them. We can reshape the identity around the business you are now.
CUSTOM APPROACH
An Identity Designed Around Your Business
There is no universal look that fits every company.
A professional service firm needs a different presence than a home services company. A new business needs a different starting point than one that already has customers.
We start with your services, your customers, and the impression you want to leave. From there we build the mark, the colors, the type, and the words.
What's Included in webpopular Branding?
Depending on the project, the work can include:
POSITIONING
A Clear Place in the Market
We define who the business is for, what it offers, and how it should be described.
That positioning guides the logo, the language, and the materials that follow.
LOGO
A Mark People Can Recognize
We design the logo and the variations you need for a website header, a social profile, a document, and a small space.
You see the directions and choose the one that fits.
A project that is only the logo is our logo design service.
COLOR AND TYPE
A Visual System, Not a One-Off Graphic
Color and typography carry the brand after the logo is set. We choose them so the website, the posts, and the emails can share one system.
If the site needs to be rebuilt around that system, the work can continue with website design.
VOICE
Language That Sounds Like the Business
We write how the company should introduce itself: the short description, the tone, and the phrases worth repeating.
The same voice can then be used on the site, in email, and on social.
GUIDELINES
Rules Your Team Can Follow
You receive guidelines for the logo, the colors, the type, and the voice.
The point is that the next brochure, post, or page can be made without guessing.
FILES
Files You Can Actually Use
The finished identity includes the logo files and the specs for color and type.
You can hand them to a printer, a designer, or the person who updates the website.
MATERIALS
The Brand on Real Materials
An identity is easier to judge on a page, a post, or an email than on a blank board.
We can apply it to the pieces you need first, including the website, social graphics, and email templates.
REVIEW
You Approve the Direction
Concepts come to you before the identity is locked.
We revise from your feedback so the finished brand matches the business you want to present.
WEBSITE
The Brand on the Site People Visit
The website is where most people meet the brand. We can carry the logo, color, type, and voice into the site, or align a new site with the identity.
That build is our website design service.
MARKETING
One Identity Across the Marketing
Social posts, email, and ads should use the same mark and the same voice as the website.
webpopular can carry the brand into social media, email, and Google Ads.
Built for What Comes Next
A brand is more useful when the rest of the marketing can use it.
A branding project can connect to:
Your Website
Put the identity on the pages people land on, with a design that matches the mark and the voice.
Social Media
Give social posts a look people can connect back to the business.
Email Marketing
Carry the same colors, type, and tone into email campaigns.
Google Ads
Keep the offer in an ad consistent with the page it opens, through Google Ads and the landing page.
Printed and Digital Pieces
Use the guidelines for cards, proposals, signs, and other pieces the business hands to people.
Later Campaigns
When a new service or offer needs to go public, the identity is already there to build on.
As the business adds services or markets, the same system can cover the new materials.
You should still be able to see where the logo, the colors, and the voice are meant to be used.
A New Brand or One You Already Have?
Launching a Business?
We build the positioning, the logo, the colors, the type, and the voice before the public materials go out. You get files and guidelines you can use from the first page and the first post.
Already Have a Brand?
We look at the logo, the colors, the language, and where they show up today. Then we reshape what needs to change so the identity matches the business you are running now.
Our Branding Process
1. Discovery
We learn the services, the customers, the competitors, and the impression you want the business to leave.
2. Positioning
We write who the brand is for and how the business should be described.
3. Concepts
We develop visual directions and the language that goes with them, then bring those options to you.
4. Design
The chosen direction becomes the logo, the color palette, and the typography.
5. Voice
We write the short description and the tone so the words match the mark.
6. Guidelines
We document how to use the logo, the colors, the type, and the voice.
7. Apply
We put the identity on the first materials, starting with the places customers already look.
8. Hand-Off
You receive the files and the guidelines, and we stay available when the next page or campaign needs the brand.
Why Businesses Choose webpopular
Strategy and Design Together
The positioning, the logo, and the voice are developed as one project, so the words and the visuals agree.
Made to Be Used
You leave with logo files, color and type specs, and guidelines the next piece of marketing can follow.
Your Review Before It Is Finished
Directions are shown to you, and revisions follow your feedback, before the identity is treated as final.
The Website and the Marketing Can Match
webpopular can carry the same identity into the website, social posts, email, and ads.
One Partner as Your Marketing Grows
Branding may be the starting point. webpopular also provides website design, SEO, Google Ads, social media, email marketing, and CRM follow-up.
A Brand Built to Be Recognized and Used
A useful identity has three stages:
Define
Positioning sets who the business is for and how it should be described.
Design
The logo, color, type, and voice turn that idea into something people can see and read.
Apply
The website, social, email, and other materials use the same system.
The mark starts the recognition. The pages and the campaigns have to carry it forward.
Frequently Asked Questions
What is included?
Positioning, logo, color, typography, voice, and guidelines for using them. We can also apply the identity to the website and other marketing materials.
Can you create a brand for a new business?
Yes. We build the identity before the public materials go out, and you receive the files and guidelines.
Can you update a brand we already have?
Yes. We review the current logo, colors, and language, then reshape what needs to change.
Do I approve the design before it is final?
Yes. You see the directions and we revise from your feedback before the identity is finished.
What files will I receive?
Logo files for the places you need them, plus the color, type, and voice guidelines so the next piece can match.
Will the brand match my website?
Yes. We can apply the identity to your current site or design the site around it. Website design is available as part of the same relationship.
Can the brand be used on social and email?
Yes. The guidelines are meant to be used there, and webpopular can produce the social and email work as well.
What do you need from us to start?
A conversation about the services, the customers, and any logo or materials you already use. We take it from there.
Can we use our own photographer or printer?
Yes. The files and guidelines are yours to hand to a printer, a photographer, or anyone else producing materials.
How do we get started?
Tell us about the business and whether this is a new identity or an update. We will follow up with the scope and the next step.
Your Brand Should Be Easy to Recognize and Easy to Use
Branding should give the business a mark, a voice, and a set of rules the rest of the marketing can follow.
That is what we develop.
What Our Clients Say
Natalie Kipper
Working with Brandon Bass at webpopular for The Argyle Open has been a standout experience. From concept to launch, Brandon delivered a clean, modern logo that perfectly captured our brand identity, f…
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Heather Lee-Anthony
Absolute amazing job Brandon Bass did creating our freedomacrestexas.com website. He turned a dull ranch site into something spectacular. I’m truly grateful!
Trish Eilbert
Loved the expertise Brandon and his team brought with building our website. The fact that I can talk with brandon and tell him my vision, and he brings it back to me in website form. Is top notch care…
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Jeff Fisher
I love working with webpopular.net. They are so good at quickly identifying the problem, finding the solution, fully testing it, and them implementing. Thank you, guys for solving all of my technical …
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Brightside Financial
Webpopular helped me to achieve my vision with my web site for my aesthetic studio. Thank you webpopular for your guidance and expertise.
Amy Joy Ryan
Working with Webpopular has been a phenomenal experience for Cole’s Custom Cheesecakes. From the initial meeting with Brandon, where I articulated my vision for the company and website, he effectively…
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Cole Jones
Brandon is phenomenal at what he does. Within just a few weeks of him rolling out my new website, I now get business leads that find me through Google. I used to rely very heavily on social media (wit…
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Marta Layton
Brandon and his team helped me build a better website and help me start to track my business info. Always available for questions and explaining things.
Ben Huso
- Huso Construction
I had a great experience working with Brandon. He was very easy to work with and had great recommendations to build my website and make it better. He worked very fast and made any adjustments or chang…
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Ben Headrick
- Zola Services
We have had such an amazing experience working with Webpopular. Brandon and his team are extremely professional and so easy to work with. They were able to help us streamline our website and clean up …
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Melissa Hutchings
- Argyle Med Spa
I met with Brandon 4 weeks ago to discuss my needs, and had a completed website delivered this week as promised. They were extremely responsive and I am very pleased with the design and features of my…
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Stephanie Wilson
- Magnolia Realty
Superior knowledge of SEO web design, and how to get ranked on Google. I highly recommend hiring Brandon.
Chase Turner
How can we help?
Tell us whether you are launching a brand or updating the one you have. We will follow up with clear next steps.