When customers search for products or services near them, you want your business to show up first. That’s where location optimization comes in. From adding city-specific keywords to creating geo-targeted landing pages, we’ll show you how to make your website a local lead magnet — no matter what you sell.
If your business serves a specific city, county, or region, showing up in local search results is critical. Studies show that 76% of people who search for a local business on their phone visit that business within 24 hours. Without a location-optimized website, you risk losing these ready-to-buy customers to competitors who’ve invested in local SEO.
1. Utilize City-Specific Keywords
Generic keywords like “plumbing services” or “coffee shop” are too broad to attract the right local customers. Instead, focus on adding location-based keywords such as “plumbing services in Keller, TX” or “coffee shop in Denton.”
How to do it:
- Use your city and nearby towns in titles, headings, and meta descriptions
- Add them naturally into your service descriptions and homepage content
- Include them in image alt text to help with search indexing
2. Utilize Geo-Targeted Landing Pages
If you serve multiple areas, one general “service area” page isn’t enough. Creating dedicated landing pages for each city or neighborhood can significantly improve your visibility in local searches.
How to do it:
- Build unique, well-written pages for each location
- Include details relevant to that city (photos, customer reviews, local landmarks)
- Optimize each page for local keywords and include a clear call-to-action
3. Optimize Your Google Business Profile
A well-optimized Google Business Profile can directly boost your local search rankings and help you appear in the map pack — that prominent box of businesses Google shows above organic results.
How to do it:
- Keep your name, address, and phone number consistent across your site and listings
- Add your website link to your profile
- Post regular updates and photos to keep your profile active
4. Integrate Mobile-Friendly Design
Local searches often happen on the go — usually on a phone. If your site isn’t mobile-friendly, you risk losing customers who need information quickly.
How to do it:
- Ensure your site is responsive and easy to navigate on all devices
- Keep contact buttons and location info easily accessible
- Use click-to-call phone numbers for mobile visitors
5. Showcase Your Local Connection
Google isn’t the only one that cares about location — your customers do too. Show them you’re part of the community.
Our approach:
- Highlight local partnerships or community involvement
- Use local imagery instead of generic stock photos
- Share local customer testimonials