Debunking Marketing MythsSEODebunking Marketing Myths – Blogs don’t help with SEO

January 9, 2024by Brandon Bass

It’s a common myth circulating in the digital space: “Blogs don’t help with SEO.” However, the reality couldn’t be farther from this misconception. Today, we’re going to debunk this myth using fresh data and insights.

The Proof is in the Rankings

According to a recent study published by BrightEdge on October 24, 2023, blog posts are the dominant content type that appears in the top 5 positions of Google search results. Here are some key takeaways from the study:

Blog Posts Rule: Blog posts are the most common content type found in the top 5 Google positions. With multiple click-through rate (CTR) studies emphasizing that the bulk of organic clicks (between 69% to 74%) go to the top 5 positions on Google Search, it becomes clear why having a blog is a strategic move for visibility.

By The Numbers: Excluding homepages, blog posts appeared 511 times in the top 3 positions (8% of the time) and 1,014 times in the top 5 (23% of the time).

Content Analysis: Out of 23,785 pages analyzed in the top 10 Google positions, 3,254 were blogs. This impressive 19% figure is without even considering home pages, which made up 28% of the total.

It’s Not Just About Blogging

While these numbers clearly show the power of blogs in SEO, it’s vital to note that blogging for the sake of blogging won’t do the trick. Success in the realm of blogging, and consequently SEO, hinges on publishing content that’s truly valuable and relevant to searchers.

The AI and Human Synergy in Content Creation

The future of content creation, as emphasized by Jim Yu, BrightEdge founder and executive chairman, is not just about leveraging AI. It’s about blending AI’s efficiency and data-crunching capabilities with human creativity, expertise, and brand voice. This fusion of technology and human input is what will determine the success of content strategies, including blogging.

The Undying Popularity of Blogs

Lastly, blogs are far from fading. Amidst the overwhelming popularity of video content, blogs continue to have a steady readership. A recent survey by HubSpot revealed that 54% of people read a blog post at least once a week.

Conclusion: Embracing Blogs for SEO Success, with WordPress as Your Platform

Blogs are not just a complement to your SEO strategy; they are a cornerstone of it. The data speaks volumes: blogs significantly boost your visibility on search engines. But recognizing the potential of blogs is just the beginning. The key to unlocking this potential lies in choosing the right platform to manage and publish your content. This is where WordPress emerges as a powerful ally.

WordPress: The Ideal Blogging Platform for SEO

WordPress is renowned for its user-friendly interface, making it accessible for both beginners and seasoned webmasters. Here’s why WordPress stands out as the go-to choice for your blogging needs:

  1. SEO-Friendly: WordPress is designed with SEO in mind. It offers numerous SEO plugins, like Yoast SEO, which guide you in optimizing your content, ensuring your blog is as search-engine-friendly as possible.
  2. Customizable for Your Needs: With thousands of themes and plugins, WordPress allows you to customize your blog to match your brand and your audience’s needs, ensuring a unique and engaging user experience.
  3. Content Management Ease: Whether you’re publishing, editing, or updating content, WordPress’s intuitive content management system streamlines these processes, making blog management a breeze.
  4. Responsive Design: With a focus on responsive design, WordPress ensures your blog is accessible and looks great on all devices, a critical factor in today’s mobile-centric world.
  5. Community and Support: WordPress has a vast community and extensive support resources. Whether you’re troubleshooting an issue or looking for tips to enhance your blog, the WordPress community is an invaluable resource.

By choosing WordPress as your blogging platform, you’re not just embracing a tool for content management; you’re empowering your SEO strategy with a robust, flexible, and user-friendly system. It’s a platform that grows with you, adapting to the ever-evolving digital landscape and your business needs.

In a nutshell, if you’re looking to debunk the myth that “Blogs don’t help with SEO” and witness firsthand the power of blogging in boosting your online presence, WordPress stands ready as your partner in this journey. Invest in creating quality content on WordPress, and watch as your website climbs the SEO ladder, driving more traffic and engagement than ever before.

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