Project Duration:
12 months (March 2022 – March 2023)
Executive Summary:
The objective of this project was to assist a growing two-way radio and cellular communications company in dominating its market segment. The project involved implementing a comprehensive digital marketing strategy, focusing on Search Engine Optimization (SEO), Paid Search (PPC), and Social Media Marketing. By the end of the project, we achieved multiple #1 placements on Google, increased organic traffic, optimized paid search campaigns, and enhanced social media presence.
Key Accomplishments:
Search Engine Optimization (SEO):
- Achieved multiple #1 placements on Google for targeted keywords, including “two-way radio”, “cellular communications”, and “communications solutions”.
- Increased organic traffic by 120% through extensive keyword research, on-page optimization, and link building.
- Enhanced the website’s overall user experience, with improved page load times and mobile-friendly design.
Paid Search (PPC):
- Optimized paid search campaigns on Google Ads and Bing Ads, resulting in a 60% decrease in cost per click (CPC) and a 30% increase in conversion rate.
- Implemented ongoing split-testing of ad copy and landing pages to continuously improve campaign performance.
- Increased return on ad spend (ROAS) by 150% through strategic bid adjustments, geo-targeting, and device targeting.
Social Media Marketing:
- Developed and executed a data-driven social media strategy across Facebook, Instagram, LinkedIn, and Twitter, resulting in a 40% increase in followers and a 50% increase in engagement.
- Created high-quality, shareable content to increase brand awareness and drive traffic to the website.
- Implemented targeted social media advertising campaigns, generating a 200% increase in leads and a 30% increase in sales.
Overall Results:
- 120% increase in organic traffic
- 150% increase in return on ad spend (ROAS)
- 200% increase in leads generated through social media
- 30% increase in sales
The successful implementation of this digital marketing strategy has allowed the two-way radio and cellular communications company to expand its market share and position itself as a dominant player in the industry. The company has experienced significant growth in both online presence and revenue, setting the stage for continued success in the years to come.