What is search engine optimization (SEO)?
SEO is the process of improving a website’s ranking in search engine results pages (SERPs) for specific keywords or phrases, such as SEO company in Florida. By utilizing various techniques like keyword research, content optimization, on-page optimization, link building, and more, SEO aims to increase organic traffic from search engines like Google, Bing, Yahoo, and others. The ultimate objective of SEO is to enhance a website’s visibility, making it easier to discover by both search engines and users, and attract more traffic. As a continually evolving field, achieving the best results in SEO requires a deep understanding of how search engines work.