Measuring your SEO results
Tracking your organic results is helpful in figuring out if your SEO tactics are working. There are multiples ways and platforms to measure SEO success, some of them are:
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics can:
- Monitor the organic traffic channel/source
- Track keyword rankings using queries
- Monitor traffic referral sources
- Measure engagement on your website (bounce rate, time spent on site, etc.)
SEMrush is software that helps companies run digital marketing methods, like SEO campaigns. This platform lets you:
- Check on organic traffic
- See keyword rankings
- Monitor website authority
- Analyze backlinks
- and much more
Reports and other internal insights
Measure how your website leads, sales, email sign-ups, or other conversions have changed over time since hiring your SEO company. Lastly, you can analyze reporting done by your SEO agency.
Hopefully, this article was of use in pointing out if your SEO company is doing the work and your investment is being put to good use. But like any marketing tactic, if you don’t have the SEO expertise or time to conduct an audit on your SEO agency you are more than welcome to use our SEO company auditing service.