Marketing HQ

SEOFrom Zero to Page One: How We Build SEO Into Every Website

September 15, 2025by Brandon Bass

Ranking on the first page of Google isn’t luck — it’s strategy. At webpopular, we integrate SEO best practices into every stage of the design process, so your site starts climbing from day one. In this post, we’ll walk you through the exact on-page and technical SEO steps we take to help our clients...

SEO Web Design Web Development WordPressThe Power of Customer Testimonials on Your Website

August 28, 2025by Brandon Bass

Customer testimonials are one of the most effective ways to build trust, improve conversions, and boost your SEO. But here’s the problem: most testimonial solutions on WordPress look outdated, feel clunky, and don’t fully leverage the power of modern integrations. At webpopular, we’ve developed a custom WordPress testimonials plugin that’s built for today’s web...

SEO Web Design Web Development WordPressThe 5 Website Mistakes Costing You Customers

August 18, 2025by Brandon Bass

Your website is often the first impression people have of your business — and first impressions stick. Unfortunately, many businesses unknowingly turn customers away with slow load times, confusing navigation, or outdated design. Here are the five most common website mistakes we see — and how to fix them so your site works as...

Online MarketingWhere Did My Google Reviews Go?!

February 12, 2025by natalie

If you’ve noticed a sudden drop in the number of reviews on your Google Business Profile (GBP), you’re not alone. Many business owners have been asking the same question: “Where did my Google reviews go?” Rest assured, your reviews are probably not gone—there’s currently a known issue affecting review counts on Google profiles. What’s...

Online MarketingHow to Create a Digital Business Card

February 7, 2025by Brandon Bass

Having a digital business card helps connect with your network, without a physical card. Easily share and download contacts to your phone, no downloading necessary! With just a few simple steps, you can join the platform, build your custom business listing, and share your digital card to make lasting connections. This guide walks you...

Online MarketingPreparing Your Business for the New Year: A Comprehensive Guide

December 26, 2024by Brandon Bass

The start of a new year brings fresh opportunities for growth and success. For business owners, it’s the perfect time to reflect, plan, and strategize for the months ahead. Whether you’re looking to increase revenue, improve operations, or expand your marketing efforts, being prepared is the key to making the most of the new...

Online Marketing SEO Web Design Web Development WordPressEssential Guide to Creating a Great Website for Your Business

September 4, 2024by Brandon Bass

Every business deserves a scalable website that connects with their audience. Your website is the cornerstone of your business’s ability to engage with customers, grow with your needs, and achieve long-term success. A well-built website isn’t just an online presence—it’s a powerful tool that drives business growth and enhances customer experience. Why does having...

WordPress is the ideal choice for your small business website

Online Marketing Search Engine Optimization SEO Web Design Web Development WordPressWordPress is the ideal choice for your small business website

August 21, 2024by Brandon Bass

Having a strong online presence is essential for any small business looking to grow and thrive. Choosing the right platform for your website can significantly impact your business’s success. WordPress has emerged as a leading choice for small businesses worldwide, offering a blend of user-friendliness, flexibility, and powerful features. Key Benefits of Using WordPress...

Debunking Marketing Myths SEODebunking Marketing Myths – Blogs don’t help with SEO

January 9, 2024by Brandon Bass

It's a common myth circulating in the digital space: "Blogs don’t help with SEO." However, the reality couldn't be farther from this misconception. Today, we’re going to debunk this myth using fresh data and insights. The Proof is in the Rankings According to a recent study published by BrightEdge on October 24, 2023, blog posts are...

Awards and Recognitionwebpopular: Proud to be an Argyle Insider’s Preferred Partner

January 5, 2024by Brandon Bass

A New Chapter in Our Journey As the team at webpopular, we are ecstatic to share a monumental milestone in our journey. We have been selected as an Argyle Insider's Preferred Partner for 2024, a distinction that fills us with immense pride and gratitude. Understanding the Preferred Partner Program The Argyle Insider's Preferred Partner Program is more...

App Development Social Media MarketingChef Goldman Cooks Up Excitement for Wishlist.Land: Our Latest App Release!

November 30, 2023by Brandon Bass

Greetings, tech and culinary enthusiasts! Here at webpopular, we're thrilled to unveil a special sneak peek into our latest innovation – Wishlist.Land. And who better to introduce it than the renowned Chef Goldman? In a delightful twist, he's swapped his chef's hat for a tech enthusiast's cap in our latest video feature.A Culinary Twist...

🚀 Launching WishList.Land: The Ultimate Solution for Your Holiday Wishes 🌟

App Development Online Marketing Press Release SAAS Web Development webpopular.net Product WordPress🚀 Launching WishList.Land: The Ultimate Solution for Your Holiday Wishes 🌟

November 17, 2023by Brandon Bass

We're thrilled to announce the launch of our latest project, WishList.Land – a revolutionary tool that is set to transform the way you and your loved ones exchange gifts. Built with user convenience and a joyful gifting experience in mind, this website embodies simplicity, functionality, and a touch of holiday magic! It's the easiest way...

You’ve Just Launched Your New Business WordPress Website, Now What?

Online Marketing Search Engine Optimization Social Media Marketing Web Development WordPressYou’ve Just Launched Your New Business WordPress Website, Now What?

October 18, 2023by Brandon Bass

Congratulations on launching your new WordPress website! It’s a significant milestone and a step toward enhancing your online presence. But the journey doesn’t stop here. In the digital world, continuous effort is required to keep the momentum going and ensure that your website meets its objectives. Here’s a guide to the next steps you...

Web Development WordPressHow Businesses Can Utilize WordPress to Its Fullest Potential

September 20, 2023by Brandon Bass

WordPress, originally launched as a blogging platform, has grown exponentially over the years. Today, it powers over a third of the web, and its versatility makes it a top choice for businesses of all sizes. If you are a business owner wondering how you can leverage WordPress, here's a comprehensive guide to the myriad...

Web Development WordPressWordPress vs. Shopify: Choosing the Right Platform for Your E-Commerce Website

September 8, 2023by Brandon Bass

In the era of digital business, choosing the right platform for your website or online store is a pivotal decision. WordPress and Shopify are two of the most prominent names in this sphere, each boasting its own unique features and advantages. This comprehensive comparison will shed light on various aspects of these platforms, such...

Web Development WordPressWordPress vs. Wix: A Comprehensive Comparison for 2023

September 6, 2023by Brandon Bass

In the continually evolving landscape of website builders and content management systems (CMS), WordPress and Wix are two names that often pop up in discussions. Both platforms cater to a vast user base, each offering distinct features and benefits. If you find yourself caught in the crossfire of this ongoing debate, our comprehensive comparison...

Web Development WordPressWordPress vs. GoDaddy Website Builder: Which is Best for You?

July 26, 2023by Brandon Bass

With countless platforms available to design and launch a website, it can be challenging to decide which one suits your needs the best. Two of the major players in this sphere are WordPress and GoDaddy’s Website Builder. This comprehensive guide will compare the two, offering insights into their functionality, ease of use, customizability, SEO...

Case Study Search Engine OptimizationHow we increased web traffic for Core Safety with SEO

July 13, 2022by Brandon Bass

Core Safety is a nationwide Safety Consulting and Safety Staffing Company Core Safety is a National Provider of Workplace Safety Training, Consulting, and Staffing Solutions. They offer customized solutions for training needs, with on-site training nationwide, and online training options. Core Safety also provides environmental health and safety (EHS) professionals, both temporary and long-term, nationwide....

WordPressHow to log into your WordPress website

March 31, 2022by Brandon Bass

How to log into a WordPress website Accessing the backend of your WordPress website The Login Page : This page is where you access the backend of your WordPress website. The login page gives you access to the WordPress dashboard, which is used to edit your website, update plugins, performance maintenance, and many other...

WordPressHow to add a new product on WordPress in WooCommerce

March 18, 2022by Brandon Bass

Adding products to your new e-commerce WordPress site is easy to do once you get the hang of it. Here is how you add a new product using WooCommerce. Login to your website. Hover over “products” on the left and click on “Add Product” Fill in the top bar labeled “Product Name” with the...

Search Engine OptimizationHow do you tell if your SEO company is working?

February 25, 2022by Brandon Bass

Why you may have an SEO company SEO or Search Engine Optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. SEO is a fundamental part of digital marketing because...

Case Study Search Engine Optimization10 proven ways to grow your site traffic 2021

April 20, 2021by Brandon Bass

Growing your website’s traffic is essential for various reasons, informing the reader with content, to contact a business, or purchase a product. Search engine optimization (SEO) is needed to bring more users. Search engine optimization In this month’s case study, we have seen growth in one of our client’s websites. Users have increased by 17.7% over the...

Case Study Search Engine OptimizationTips on getting more organic traffic to your site

March 1, 2021by Brandon Bass

Increasing organic traffic can be tricky, there’s no quick and easy way to get more views to your website. It takes patience, trial, and error to optimize your website, but once you see results you’ll be glad you put in the work. Here we have a screenshot taken from Google Analytics for one of...

Case Study Search Engine OptimizationHow to increase website traffic: a case study

February 2, 2021by Brandon Bass

What we did This success story comes from one of our clients. Their site has better reach due to having an increased amount of users (+45.2%) and sessions ( +41%) in the past month. Best shown in the screenshot below, provided by Google Analytics Background The positive impact on this website was due to various search engine...

Press Releasewebpopular gives back

December 14, 2020by Brandon Bass

Despite being in a pandemic, webpopular has been able to grow as a company with its most successful year yet and this holiday season, we would like to give back to the community. We will be donating to the Tarrant Area Food Bank, a nonprofit based in Fort Worth, TX with the goal to...

Search Engine OptimizationBest return on investment for online marketing

January 15, 2019by Brandon Bass

Every business or non-profit needs to let the world know of its services. With information at your fingertips, it is necessary to market your business online. Having a website is only the beginning but when you are able to get your message in front of the people who are looking for your services, you...

WordPressHow to edit a page in WordPress

February 13, 2014by Brandon Bass

Editing your WordPress site is essential in providing updates or fixing content errors. Here is how to edit your WordPress page. Log into your website by going to http://.com/wp-admin Use your username and password – if you don’t have or forgot your password, click “forgot password” and type in your email address (this will send you...

WordPressHow to edit a menu in WordPress

February 5, 2014by Brandon Bass

Editing a menu can help customize your website by including important or ideal pages that you want to showcase to your visitors. These menu items may include links to outside sources, pages that need more attention, and more. Here is how you can edit a menu in WordPress. Log into your WordPress site On the left...